← Back to App ad platforms
App ad platforms / Platform profile

AppLovin MAX

Manages multiple ad networks with bidding, waterfalls and revenue analytics.

Platform typeAd mediation platform
Setup difficultyHigh
Supported regionsMultiple regions · varies by demand source
Last compiled2026-11-03
01

Requirements

Integrate the MAX SDK and network adapters, then configure ad units. Third-party networks may require separate accounts, app reviews and privacy settings.

Difficulty is our estimate of review and integration effort, not an approval probability.

02

Payments and withdrawals

Minimum payout
Third-party minimums vary by network
Payment methods
Confirm AppLovin demand and third-party network payment methods separately
Payment schedule
AppLovin demand and third-party networks settle separately

Payment terms can vary by account country, currency and payment method. Confirm current dashboard terms before applying or configuring payments. An unpublished universal minimum does not mean no minimum applies.

03

Ad formats and capabilities

BannerInterstitialRewarded videoNativeApp open
04

Measured adoption

10.99% of Android apps — AppBrain, AppLovin, snapshot 2026-11-02

AppLovin SDK coverage is a proxy for MAX; it is not MAX-only adoption.

AppBrain · AppLovin · Snapshot · Checked

The default directory order uses these adoption snapshots. Missing data does not mean low adoption. Read the measurement and sorting method.

Compare AppLovin MAX

Side-by-side comparisons with other app platforms.

AppLovin MAX vs Google AdMob ↗AppLovin MAX vs Amazon Publisher Services ↗AppLovin MAX vs BidMachine ↗AppLovin MAX vs Chartboost ↗AppLovin MAX vs DT Exchange ↗AppLovin MAX vs InMobi ↗AppLovin MAX vs ironSource Exchange (iSX) ↗AppLovin MAX vs Liftoff Monetize ↗AppLovin MAX vs Meta Audience Network ↗AppLovin MAX vs Mintegral ↗AppLovin MAX vs MobileFuse ↗AppLovin MAX vs Moloco SDK ↗AppLovin MAX vs Pangle ↗AppLovin MAX vs Smaato / Verve Brand+ ↗AppLovin MAX vs Start.io ↗AppLovin MAX vs Unity Ads ↗AppLovin MAX vs Unity LevelPlay ↗AppLovin MAX vs Yandex Mobile Ads ↗
Browse all app comparisons →
OFFICIAL SOURCE

Check the official documentation

Eligibility and payment terms can change. The platform’s current published policies take precedence.

Visit official website ↗

Compiled by MonetizeMap · Official sources accessed 2026-11-03 · Some terms require account access or confirmation from the platform